World Physique

World Physique Press Release

WPM's Entering The Digital Publishing World

June 17, 2011 - World Physique. L.L.C., Publisher of World Physique Magazine, has decided to go 100% digital. World Physique does intend to make the print magazine available with print on demand only for those whom wish to purchase it, but their main focus will be on digital form. "Increasing numbers of subscribers to our iMag site, which is optimized for computers and touch cell phones, says to us that this is the direction to go. I feel it is a great choice and a great business move by our company because digital is in such high demand these days. It will decrease our UPC price, it will raise brand awareness, and we can be made available to a much larger audience; which circulation is the lifeline in the publishing world."

"With the latest increasing fees by our distribution company to be on the stands, it would be devastating to raise our price in this economy to meet this demand when we are already optimized to go digital. With full support of our advertisers and our subscribers thus far, we are excited about our conversion from newstand to digital. We have already begun a new design for the magazine, coming our Summer 2011 issue, that will make reading us in digital form very simple and easy on the eyes", states Tammy Renee', Owner of World Physique, LLC.

There are changes in how subscriptions and individual magazine will be made available, though. "We do intend to keep printing the magazine", she continues to state. "We are partnering with a great company to continue bringing the print magazine to those whom wishes to purchase it. But, we will no longer offer subscriptions to the print magazine nor will it be on the stands. We will only offer our iMag website for subscriptions. Our subscription rate just fell from $24.95 to $12.00 a year. What a benefit for our readers", says Tammy.

So, what does going digital mean for World Physique Magazine? World Physique Magazine is already being sold on Amazon Kindle, produced by Amazon.com, and can now be purchased for only $2.99 each issue. Amazon's Kindle has apps made available for mobile phones, PC and MAC computers for those that do not own a Kindle.

In addition, World Physique Magazine's immediate goal is to also work with other major companies and book stores with eReader and their apps. "I feel this is the way of the future in magazines and we are really excited about this change", states Tammy.

(Updated: July 27, 2011)